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Social Content Strategy
CAMPUS OPENING AUGUST 2019
As a communications and marketing assistant for the UCF Downtown project, a portion of my work has included the launch and maintenance of our social media platforms: Facebook, Instagram, and Twitter. The marketing plan I created uses Hootsuite and Google analytics to enhance local partnerships while growing organic user engagement. In the two months since the accounts have been introduced, I have already reached 1k followers on Instagram – about a third of the way to my opening date goal. You can explore some of the feed below.
For an overview of the rhetorical voice used for UCF Downtown, check out this brand style guide I created.
Scheduled to open in fall 2019, this transformational project, which kick-starts downtown Orlando’s $1 billion public-private Creative Village, will increase access for 7,700 students, provide pathways into high-demand career fields, foster collaboration with our neighbors in meaningful ways and improve countless lives through the power of education.
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